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Dangerous Chinese Toys: Exactly who is to blame?

posted Tuesday, 28 August 2007
Unless you have been living under a rock for the last month, it probably hasn't escaped your attention that the safety (or lack there of) of Chinese made toys is once again in the news. From the West Coast to the east coast, the US media is full of pictures of everything from dolls with small parts that could kill if swallowed in pair and action figures that could retard if used as a pacifier, all running with one common headline "Chinese toys are dangerous and it's all the fault of crooked factor owners. However, it would appear that some people have been looking beyond these questions and have been asking "why, if Chinese factories can produce such high quality fakes, can't they do the same when manufacturing the real thing?"

Well, for some at least, the answer is simple. Western companies are reaping the seeds that they have sown, and are leaving the consumer to pay the price.

Blame Game

While China watchers accept that corruption and a low state enforcement mean that sharp practices and corner cutting remain an inherent danger of manufacturing in China, they have reacted angrily to suggestions in the US media that Chinese toys are – by definition - unsafe, Chinese manufacturers are incapable of producing quality product, or even that China should bear the brunt of blame for the recent recalls.

Instead, China watchers have turned the argument around. Suggesting that the policies of Western corporations are behind the cause of the recalls that we see today, and thus that they should bear the brunt of consumer anger.

Getting what you pay for?

Ac codding to critics, much of the blame for unsafe or low quality products lies squarely with the purchasing policies put in place by Western companies. Policies under which companies sign short term "easy in, easy out" contracts with multiple factories. Allowing them to use the threat of moving to another manufacturer in order demand the lowest possible per unit price, and to chop and change factories at will if one proves unable to meet requirements for unit price and quantity. Which in turn is creating a low security, high competition, environment in which factory owners must compete with each other for thin margin contracts, and in which they feel forced to cut corners or to infringing regulations as a way of staying in businesses.

Such concerns were recently highlighted in a report released by the US based China Labor Watch, which spent the last 8 months reviewing conditions at a number of Chinese factories. In its report, CLW criticized Western companies for demanding progressively lower per unit prices; to the point that margins become so stretched that normal quality manufacturing can become impossible.

"It is not shocking that these toys made in China are facing the process of recall -- it is the result of multinational corporations pursuing low-priced products and lacking social responsibility"

China Labor Watch

CLW, also criticized Western companies their lack of commitment to individual factories, stating the use of short term contracts, and the frequent abandonment of factories, focused manufacturers attention on per unit cost and output levels while giving them little or no incentive to comply product standards (either Western or Chinese), or to labor and safety regulations. Adherence to which could potentially jeopardize their pricing levels, and thus their chances of retaining future business.

Home Grown Greedy?

In addition to complaints damaging the market though margin squeezing policies, China watchers have also accused Western companies of turning a blind eye to potentially dangerous products in the name of profit, and of only taking them off of the shelves when wider concerns over Chinese product safety emerged; thus making it easy for them to remove their products from the market without loosing face after a problem has been found.

One example of this raised by China watchers is that of Mattel; America's highest grossing toy company. Mattel recently issued a recall notice on several million girls' dolls from the Polly Pocket range due to concerns that magnets that they contained could be swallowed by children.

China watchers note that the dolls went on sale in 2003, and that they were consistently signed off as being safe by Mattel until late in 2006. In addition to this, China watchers have drawn attention to the fact that the fault in the toy was not due to poor workmanship or lax standards in China, but rather due to design faults in the product agreed upon by Mattel, which did not sufficiently ensure that magnets could not become detached during play. In essence, Chinese factories produced unsafe products because they were told to do so by Mattel, not because of any actions on their part.

Business Friendly?


While the debate rages on about whether Western companies should are more to blame for forcing low per unit prices on Chinese manufacturers, or whether Chinese manufacturers are more to blame for producing the products in question, one other question has also arisen. Who is to blame for unsafe products hitting the shelves in US stores?

In answer to this US based consumer advocate groups and watchdogs have laid blame at the doors of the White House, accusing the Bush administration of consistently resisted pressure to tighten up the inspection regime for imported toys and of putting the corporations before consumers by directing the Consumer Product Safety Commission - America's de facto product watchdog - to tackle the issue of toy safety from a business friendly perspective in which companies screen their products themselves using internal quality assurance guidelines base on federal and state standards, and then either issuing their own recall notices or voluntarily reporting products to the CPSC for recall.

"The overall philosophy is regulations are bad and they are too large a cost for industry, and the market will take care of it"

Rick Melberth, Regulatory Policy Director, OMB Watch


Consumer protection advocates believe that the system should be consumer orientated and that it should consist of a mandatory safety screening program in which products are screened against federal standards and released if they are demonstrated to be safe. Such a system currently exists for food and drug product, and if such a system had been in place Mattel's potentially dangerous toys could have been prevented from ever reaching US stores.

The numbers

At present, the US toy market is worth an estimated $US22.3 billion, 80% of which is supplied by Chinese factories.

As of September 2007, the CPSC listed 43 toy recalls on safety grounds. 12 recalls related to lead or other chemicals being present in the toys, 12 related to choking hazards from small parts contained within the toy, or supplied with toy, and 9 related to magnets: most of which were either detachable by design, or due to poor standards at the time of design/manufacturing. Other products such as the Hasbo Easy-Bake Oven which had design faults that lead to children's fingers becoming trapped in the door or to them being burned after touching hot areas of the toy. The majority of recalled products were sold at discount retails with Target being the worst effected. Most fell into the category of budget toys, costing under $US20. With the exception of the Mattel scandal, few premium or high end products were effected. More than 70% of recalls related to hazards introduced at the design stage, not during manufacturing.

Of the 20 million products recalled by Mattel, only 1.5 million were due to faults that can be traced back to bad practices in Chinese factories, the remaining 18.5 million were due to defects that were inherent to the product's design.

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1. plateaux left...
Tuesday, 28 August 2007 10:14 am

Hello - it is always fun to read posts here.

Just one thing - you wrote "While 80% of this market is supplied by Chinese factories, only 60% of recalls involve Chinese goods."

My understanding is that "60% of recall" is CPSC figure, and the number includes most of consumer goods (not only toys) and according to CPSC, 24 toy products recalled this year have all been Chinese.

http://www.foxnews.com/story/0,2933,288372,00.html


2. THM left...
Tuesday, 28 August 2007 10:26 pm :: http://thehorsesmouth.blog-city.com

Chinese manufacturers and more specifically, greedy businessmen with no sense of ethics, are to blame. I believe it to be a cultural issue and I see a direct relation between the corner cutting in the Chinese business world and the rampant cheating that takes place in their schools.


3. ACB left...
Thursday, 30 August 2007 3:20 am

THM:

Now might be a good time for me to mention to mention that only 15% of Mattel's recall (just under 20 million toys) was actually the fault of manufacturers (lead pain). The other 85% was due to a design fault with the product itself. In short, the product would have been faulty and would have been recalled even had it been produced else where.


4. THM left...
Thursday, 30 August 2007 4:22 am :: http://thehorsesmouth.blog-city.com

That may very well be, but then again that is really a moot point since there would have been a recall anyway due to the lead paint. As recent weeks have shown, this is hardly an isolated incident.


5. ACB left...
Thursday, 30 August 2007 5:11 am

Actually, no. There were two separate recalls from the same manufacturer. A 1.5 million unit recall that was China's fault and an 18+million recall that was Mattel's fault. Please compare the two.

"this is hardly an isolated incident"

Again, I'd have to disagree. China provides 80% of the toys purchased in America. If 1% of these toys were dangerous you'd basically have a recall rate of something like 1 per day every day. As it is there have been maybe 2 dozen recalls, including recalls like the Mattel recall where the recall was the result of a foreign design flaw, not Chinese cheapskatery.


6. THM left...
Thursday, 30 August 2007 9:50 am :: http://thehorsesmouth.blog-city.com

Uh huh. And whose fault was it in the tainted dog food case that killed thousands of dogs in America? Or the tainted Toothpaste? Or the toxic clothing in New Zeland? When I say "not an isolated incicent", I'm not just referring to toys. I'm talking about Chinese-manufactured goods in general. Do you see what I'm getting at here? A design flaw pales in comparrison to something involving toxic contamination. Do you think a Chinese toy manufacturer would recall toys in China for a design flaw? Not likely.

There was another account of lead contaminated products reported here in my state this week. The Chinese manufacturer sent a sample of its product here to be tested and everything was fine with the sample they sent. However, when the company received their entire order it was different from the sample they received because every single piece was contaminated with lead. So, I believe it is very much a matter of cutting corners to save costs.


7. THM left...
Friday, 31 August 2007 8:01 pm :: http://thehorsesmouth.blog-city.com

Surprise, Surprise. I woke up this morning and what did I hear when I turned on the news? Another toy recall from China due to lead contamination in toys and crayons. This recall affected Toys R US. It's becoming a familiar song, isn't it?


8. ACB left...
Saturday, 1 September 2007 2:11 am

THM:

I'd ask you kindly to take a look at the per unit price that your average Chinese factory is paid for it's goods. All joking aside, most factory owners can't afford to produce high quality goods at those rates. Western companies are paying Chinese factories peanuts in the knowledge that they WILL cut corners in order to keep prices down.

Western companies could easily afford to station quality control staff in Chinese factories to watch them 24/7, but they don't. They could also afford to station officers in factories to ensure that they complied with labor law and human rights legislation, but they don't. The could also stick with factories for several years and put in the time and put in the investment of time and effort required to kept them up to code, but the don't. Instead they put factories on 6 month contracts and if there is an infraction, or if the factories productivity slips, or its per unit price rises; due to them NOT cutting corners they abandon them and move on to the next factory. Leaving the previous factory in need of money and a new partner company, and thus MORE likely to cut corners in order to get its efficiency and per unit price down so that it can attract more business.

In short, to use the old Western adj, Western companies are paying peanut and are getting monkeys.


9. ACB left...
Saturday, 1 September 2007 2:16 am

Surprise, Surprise. I woke up this morning and what did I read when I opened up my email. Toys are Us imported dirt cheap products and didn't do a quality check on them before they hit the shelves, now they have been found selling potentially dangerous products to US citizens, all because they wanted to save a few cent per unit.

As before, you get what you pay for. Pay peanuts, get monkeys.


10. THM left...
Saturday, 1 September 2007 2:48 pm :: http://thehorsesmouth.blog-city.com

Great. I look forward to reading those links you're going to provide - especially the ones that contain the statistics you've quoted. As someone with experience working for a multi-national corporation and a international business major to boot, I can tell you with certainty that large corporations like Mattel do not move production to countries like China with the intent of cutting corners to save costs -- they do it to cut labor costs - not quality. In fact, Mattel goes to great links to ensure quality; it just so happens that it has backfired and Mattel is only the latest in a string of victims.

I know you claim to be an expert in many fields without naming one, but I suggest you brush up on your economics and international business because your statements don't make much sense.


11. ACB left...
Saturday, 1 September 2007 4:40 pm

Actually, I claim to be an analyst. This means that I analyze situations and events, pure and simple. Although I have a wide breadth of knowledge I don't have to be an expert, if I don't know a topic in sufficient depth then I ASK SOMEONE.

As for statistics and so on, simply pick up your telephone and call the CPSC and CWL. They will tell you what you need to know. No secret organization, no meetings in darkened rooms, and certainly nothing clandestine.


12. ACB left...
Saturday, 1 September 2007 4:55 pm

"In fact, Mattel goes to great links to ensure quality"

So, why are they recalling over 18 Million toys that have been on the market since 2003 because of a fault with their original product. A fault that would have occurred regardless of where they were manufactured, or by whom.

"they do it to cut labor costs - not quality"

Of course, you do realize that one of the things that makes Chinese labor so cheap is the abuse of labor. Please check out these site for a summary of what I'm saying.

http://news.bbc.co.uk/chinese/simp/hi/newsid_6950000/newsid_6956600/6956634 .stm http://www.bloomberg.com/apps/news?pid=20601101&sid=aXd6pwh2TqSE&refer =japan

Here is also a full report from CLW explaining the links between low prices, low quality and the exploitation of labor.

http://www.chinalaborwatch.org/EightToy%20820071%20Final%20edit1.pdf

I also suggest that you ask yourself how Chinese factories can afford to charge so little per unit. It's not just because of currency differences. It's because many Western companies are employing factories that abuse labor and cut corners. Go on, do the math. You'll soon see that were these factories to improve labor standards and stop corner cutting then they couldn't possibly afford to manufacture so cheaply.

I say again, you get what you pay for.


13. The Angry Chinese Blogger left...
Saturday, 1 September 2007 6:44 pm :: http://angrychineseblogger.blog-city.com

While browsing the CPSC website I just happened across this. Its about a US company whom knowingly imported potentially dangerous toys from China which presented chocking hazards and failed labeling laws.

http://www.cpsc.gov/cpscpub/prerel/prhtml02/02171.html http://www.tdctrade.com/alert/us0212o.htm


14. Kelly left...
Wednesday, 5 September 2007 11:38 pm

It's not just the toys from China, it's the pet food, other food products like farm raised fish raised in sewage. How long are we going to allow most of our own companies that were started in our own country treat us like this. Bring pride back to your country and employ your own people. Outsourcing to another country to get a cheaper price lowers you quallity it is true you get what you pay for.


15. ACB left...
Friday, 7 September 2007 2:11 am

When you look at the amount of products that China provides, the amount that are actually dangerous is remarkably low (80% of America's toy market is supplied by China, which is a LOT of toys, but there are expected to be fewer than 50). I do, however, agree with you that consumers are reaping the hazards of low prices. Even with China's low labor costs (often achieved at the expense of the laborers living and working conditions) and the exchange rates, and economies of scale, it's asking an awful lot to expect prices this low without corners being cut more than is favorable.

I would, however, like to point out that every couple of days there are cases where local seafood is taken off of the shelves because of contamination, where local produce is found to harbor ecoli, salmonella and so on, and where locally made products are found to be substandard, in the US. It's only because China provides to the mass market that things seem particularly bad.

For example, do you remember the case of the California spinach that was contaminated with e coli in 2006 3 or 4 people died and dozens were made ill.


16. ACB left...
Saturday, 8 September 2007 7:57 pm

By coincidence, a British man has just pleaded guilty to supplying contaminated meat to Welsh school children. He ordered workers in his meat plant to use the same fouled packing machine for cooked and raw meat, leading to cross contamination, and told them to cover up that they were doing this when state health inspectors came to his plant.

His actions resulted in significant e coli outbreak that affected children in 44 schools late in 2005. One student died as a result, many more were sickened.

Under Britain's weak laws he received only a year in jail. In China, the fact that he was a corrupt businessman who effectively killed a small child mean that he might have been sentenced to death.


17. Vanessa Johnson left...
Friday, 14 September 2007 3:55 pm

I hear ya on this. First the pet food then the toys — there has been a third recall already! My four-year-old Lily loves Sesame Street and it was heartbreaking to toss them out. You'll be interested to know a few moms are really speaking out and suing Mattel in a class action suit. I found a few interesting links on this case:

<a href="http://www.politicalgateway.com/news/read/96046">Political Gateway's article</a>

<a href="http://www.class-action-finder.com/consumer-products/mattel/">A class action lawsuit directory with a good history of this case</a>

<a href="http://seattletimes.nwsource.com/html/nationworld/2003845896_le adsuit21.html">Seattle Times' story on one of the mothers who are going to sue Mattel</a>


18. ACB left...
Sunday, 16 September 2007 4:12 pm

You tossed your kid's toys? I don't think that I could ever do that to my children. A toy would have to be seriously dangerous for me to do that unless I could buy them an identical safe toy. It'd be too heart breaking.

Personally, I'd just have sat them down and told them about not sucking on them or something, then let them play with it in a more supervised way (for example, not taking a stuffed animal to bed).


19. ACB left...
Sunday, 16 September 2007 4:20 pm

Suing Mattel/Target/etc is definitely the way to go.

If a toy is dangerous then they shouldn't have let it on the shelves, if a factory is crooked then they shouldn't have been using it, and if a company have known about a danger since 200X then they should have acted on it then, not years later.

If Western companies stop using crooked factories, and if they check their goods more carefully, Chinese companies will stop making bad products simply because they will find it impossible to find people willing to buy from them and they will be forced to clean up their act or get out of the market.

What is needed is for Western companies to stick with good manufacturers and to nurture best practice amongst them, rather than simply going for the ones that provide the cheapest per unit price. I believe that making them responsible for their factories is the best way to go about this. Moms hold the purse strings of the American family and if moms demand more moms will get more.


20. nameless left...
Friday, 21 September 2007 9:45 am

I completely agree with you on this, the faulty imports are the problem of American companies. Those companies are the ones that deserve the blame for not properly regulating their own goods. We should not blame China for failing to check every single export.


21. Azazelle left...
Wednesday, 25 June 2008 1:48 am :: http://www.exalte.com/LinksCategories.as

We have to crave for safer life, but it still costs too expensive.


22. ACB left...
Saturday, 28 June 2008 5:10 am

I can't help but think that the West is so risk adverse in many areas that they strip all of the fun out of life and create a society where children are so used to being kept safe that they don't think for themselves. Meaning that when they are presented with actual risk they don't recognize it.