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Talking Point: - Music Industry heavyweights to sue Yahoo China
After having summarily failed to persuade the Chinese government to take the issue of online music piracy seriously, the attention of some of the industries heavy weights appears to have refocused on Yahoo China, 40% owned by US based Yahoo Inc, the Mainland’s second largest search engine
Proponents of the fight against piracy have hailed this new attack on the ‘middle man’ as a strong move in the battle to bring online music piracy under control. However, skeptics have equally voiced that the entire suit may be little more than a pretext to extract money from an easy target by companies who are both unwilling to deal with the root causes of piracy (including the high price and low quality of their products) and unable to reach the real culprits; those who actually download music in China.
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Music industry to sue Yahoo China Yahoo China is the second largest search engine in the country, and is 40% owned by Yahoo Inc. Mr Kennedy told Bloomberg he hoped that negotiation could still prevent legal proceedings from starting. Last year the International Federation of the Phonographic Industries, whose members include EMI, Sony BMG and Warner Music, sued Baidu, the most popular search engine in China and the dispute is ongoing. Damages Mr Kennedy declined to say how much in damages the music industry was seeking, if its claim proved successful. With similar cases in the US damages "would certainly run into tens of millions and perhaps even more than that,'' he said. The IFPI has made the Chinese market a priority for future music sales. In a speech to the China International Forum on the Audio Visual Industry last month Mr Kennedy said China was "the most exciting new market in the world for the international recording industry". In terms of music sales China is the 20th ranked music market in the world and the fifth in Asia, behind Japan, Korea, India and Taiwan. Mr Kennedy warned that the country had to counter a "culture of music piracy" if it were to realise its commercial potential. Illegal sales of music in China are valued by the IFPI at about $400m (£216m), with about 90% of all recordings being illegal. A simple search on Yahoo China found mp3 files of recent releases for direct download within a few clicks. A spokesman for Yahoo China, Porter Erisman, said the search engine was acting "within the law." "We respect intellectual property rights," he said. "If someone sees something on our site that violates intellectual property rights, there is a process for removing it." Mr Erisman said the company is talking with music companies about creating a licensed music download system for China. |
Original Article - http://news.bbc.co.uk/2/hi/technology/5142748.stm